A Business Logo: The Sun in Your Customers Sky

From time to time I will have guest bloggers sharing with you all. Kristine Sheehan, of The Merry Bird Designs graciously agreed to post for me today. If you need a logo, hand-made greeting cards, or book cover art, among other things, Kristine is the one to talk to! For now, she's talking to you about your business logo. Enjoy!

Starting a new business or revitalizing an existing one is an exciting endeavor. And, there are many ways to get noticed to make a mark in the big business world online and off. An entrepreneur may start by having an extraordinary product/service to sell/offer but have no clue how to bring in the market buyers. Although I’m not a marketing expert and can’t advise you in marketing techniques, I can be of service by telling you that you should have a creative logo designed to represent your business. A properly marketed business needs a logo for customer recognition and retention of that business.

A logo in all its integrity is the “sun in your customers sky”, “the star in your customer’s galaxy” or in other words it will make your service/product get noticed and remembered.
A good designer will create a logo that is simply memorable. One view or many a creative logo will create instant recognition. Recognition and admiration is exactly what a business needs!

You may find a designer by recommendation or a search on the web. However you choose to find your designer you should know a few questions to ask her/him before you begin.

1. Does the designer work by contract? What the customer and designer expect and will ultimately receive at the end of the design job depends on the contract! Read fine print, ask about deadlines, ask about final cost, and revise where necessary. Agree, Sign off and begin!
2. How will I receive my design? File formats to ask for are .ai, pdf, eps, jpg, png. Know that you need a file that is 72dpi for online viewing and a file that is a minimum of 300dpi for printing purposes. Be sure the format you receive can be utilized in different ways. For example, can the logo design be reduced to fit on a keychain or enlarged to fit a billboard?
3. Does the designer need specific pantone colors or will you leave it up to the designer to choose them for you? Ultimately the designer should provide you with a logo design that can be converted from color to black and white. No matter what the color of the logo is, it should keep its strength and integrity for online view and in print format.

These few tips from The Merry Bird Designs should get you started with your research for a business logo design. Remember, for customer recognition and retention of your product and/or services be sure the Logo is Simply Memorable, the Logo can be converted to Black and White and the designer provided the Logo in a File Format that can be enlarged/reduced for future printing.

The sun in your customers sky is shining already!

Kristine Sheehan

TheMerryBird Designs

http://www.themerrybird.com

info@themerrybird.com

203-551-1155